Interviews with CEOs and Entrepreneurs about the frameworks they are using to build and scale their businesses.
Episodes
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Cary Lawrence, CEO of Decile, is driven by a passion for decoding human behavior to help businesses market to AI-generated avatars, build loyalty, and drive growth through data.
We discuss Cary’s four-step framework for customer engagement: collecting first-party data, identifying high-value customers, tailoring customer journeys, and tracking behaviors over time. She explains how Decile leverages AI to create detailed marketing personas, allowing brands to engage customers more effectively and optimize marketing spend. She emphasizes the importance of understanding customer nuances to build genuine connections, enabling brands to achieve sustainable growth by aligning with their customers’ unique needs and preferences.
(1:33) Cary’s personal Why
(4:24) The Customer Loyalty Framework
(16:34) Marketing approaches
(22:33) Cary’s most exciting project currently
(25:46) Learn more about Cary
Links and Resources
- Cary’s LinkedIn
- Decile
- Test-drive the Summit OS® Toolkit: https://stevepreda.com/summit-os-toolkit/
- Management Blueprint® Podcast on Youtube https://bit.ly/MBPodcastPlaylistYT
- Steve Preda’s books on Amazon https://www.amazon.com/stores/author/B08XPTF4ST/allbooks
- Follow video shorts of current and past episodes on LinkedIn https://www.linkedin.com/company/stevepreda-com/
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